Segmentation

Create targeted contact segments from the Segmentation tab so you can send campaigns to the right audience.

Choose a segmentation type

Filter-Based Segmentation

Use filter-based segmentation to group contacts that match selected list conditions, filter rules, or custom rules.

Behaviour-Based Segmentation

Use behaviour-based segmentation to group contacts based on their performance in scheduled campaigns.


Filter-Based Segmentation

Filter-based segmentation lets you filter contacts that match specific conditions.

StepActionDescription
1Name the segment listAssign a unique name to identify your segment list.
2Select list segmentsSelect the list segments you want to use. SendClean supports Multi-list Segmentation, which allows you to select more than one list.
3Apply a filter ruleChoose a filter rule based on Existing, New, or Updates in your list of contacts.
4Optional: Customize your ruleCreate a custom rule if the available filter rules do not match your segmentation needs.
5Save the segmentClick Save Segmentation after setting up your filters.

Your Filter-Based Segmentation list is created after you save the segmentation.


Behaviour-Based Segmentation

Behaviour-based segmentation lets you filter contacts based on their performance in scheduled campaigns.

StepActionDescription
1Name the segmentation listAssign a unique name to your segmentation list.
2Select the contact listSelect the contact list you want to use to create the segment.
3Select the Performance TypeSelect the Performance Type parameter. Common custom fields will be listed as filters.
4Enter the confirmation emailEnter the confirmation email address where your list will be emailed.

Your Behaviour-Based Segmentation list is created after the selected list is emailed to the confirmation address.



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