Best Practices & Content Policies

Use these content guidelines to keep RCS and RBM messages safe, compliant, and appropriate for customers.

📘
Sensitive information
Avoid sharing sensitive content during chats or RCS messaging. Sensitive information includes, but isn't limited to:

Credit card numbers

Social Security, PAN, aadhar, passport, or other government identification numbers

Login credentials, like passwords

Content Policies

Our content policies are categorized into two groups: Prohibited content and Restricted content.

Businesses that operate, feature, or involve prohibited content cannot use RBM. Businesses that exclusively promote products or services in restricted content areas also cannot use RBM.

Businesses whose operations are partially related to a restricted content category may use RBM, but agents cannot send promotional updates, advertisements, or commercial content that promote restricted products or services. Always comply with your local laws and regulations.

Prohibited Content

RBM does not support unlawful, offensive, or inappropriate content. This is a non-exhaustive list of content we do not allow:

Category	Policy
Dangerous products or services	Products or services that cause damage, harm, or injury. These include, but are not limited to, recreational drugs, instructional content or equipment to facilitate drug use, explosive materials, fireworks, weapons, instructions for making explosives, or other harmful products.
Products or services that enable dishonest behaviors	Products, services, or content that help users mislead others, such as fake documents, aids to pass drug tests, paper-writing or exam-taking services, or instructions that enable unauthorized access to systems, devices, or property.
Dangerous or derogatory content	Content, products, or services that incite hatred against, promote discrimination of, or disparage an individual or group based on race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or another characteristic associated with systemic discrimination or marginalization. This also includes content that harasses, intimidates, threatens harm, exploits others, or uses flags, national emblems, or religious icons and imagery inappropriately.
Shocking content	Content, products, or services that contain violent language, gruesome or disgusting imagery, graphic images or accounts of physical trauma, gratuitous portrayal of bodily fluids or waste, or obscene or profane language likely to cause shock, scare, or disgust. This also includes content that capitalizes on sensitive events or lacks reasonable sensitivity toward a natural disaster, conflict, death, or other tragic event with no clear benefit to the victims.
Animal cruelty	Content that promotes or depicts cruelty or gratuitous violence toward animals, or which may be interpreted as trading in or selling products derived from threatened or extinct species.
Adult content	Content, products, or services that are sexually explicit, sexually suggestive, or promote sexual themes, activities, or escort services. Content promoting the sexual exploitation of minors, such as child sexual abuse imagery, is strictly prohibited.

Restricted Content

Agents using RBM cannot send advertisements, promotional or commercial content, or updates related to restricted content. Below is a non-exhaustive list of restricted content categories:

Category	Policy
Tobacco	Content, products, or services that promote sales or consumption of tobacco, products containing tobacco, component parts of tobacco, or products designed to simulate smoking behaviors.
Alcohol	Content, products, or services that promote branding, sales, promotion, or consumption of alcoholic beverages. Content that promotes irresponsible alcohol consumption is prohibited.
Gambling and games	Gambling-related content, products, or services, including but not limited to physical casinos, offline and online gambling activities, national or private lottery, promotional offers for gambling sites, and social casino games.
Healthcare related products and services	Content, products, or services that promote branding or sales of prescription drugs, over-the-counter medicines, medical suppliers, online pharmacy, unapproved substances, clinical trial recruitment, HIV home test, abortion, birth control products, and miracle cures products or services.
Political content	All political content must comply with local regulations, including but not limited to restricted types of political content or election silence periods.