Channel Reports

Use Channel Reports to review campaign performance, delivery trends, location data, and engagement details for a selected communication channel.

Open a channel report

To view a channel report:

  1. Click Reports from the left-side menu.
  2. Select the channel whose report you want to view from the dropdown list.
  3. Select the required period.
  4. Click Apply.

Ocean displays the channel report for the selected channel and period.

Reports menu with channel dropdown
Channel report filter and apply button

Campaign summary

The campaign summary shows campaign activity for the selected account and period.

MetricDescription
Total CampaignsTotal number of campaigns performed from the account.
CompletedNumber of completed campaigns.
SentNumber of campaigns or messages sent, as shown in the report.
In ProgressNumber of campaigns currently in progress.
Channel report campaign summary

Delivery trend

Use the delivery trend chart to review message status over time for the selected channel.

For WhatsApp reports, this chart shows statuses such as:

  • Sent
  • Delivered
  • Read
  • Replied
WhatsApp delivered over time chart

Location details

Use the location graph to view where the campaign was delivered.

Channel report location details graph

Device and click details

Use the device and click details section to understand the environment where contacts clicked links in campaign messages.

DetailDescription
Device brandDevice brand on which the contact clicked the link in the message.
Operating systemOperating system on which the contact clicked the link in the message.
BrowsersBrowser on which the contact clicked the link in the message.
Wi-Fi ProvidersWi-Fi provider used when the contact clicked the link in the message.
Device TypeType of device on which the contact clicked the link in the message.
Channel report device and click details


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