RCS Business Messages help you explore and choose from varied formats and styles to bring different flavors to your messaging.

RBM Business Accounts (agents) communicate with users by sending and receiving messages. To send messages to users, template has to be get registered on operator end. A message request is sent to the RCS Business Messaging API by the agent.

This request may include the following types of RCS messages:

Text
Rich Card Stand Alone (Image, Video, GIF)
Carousel (Image, Video, GIF)
Suggested replies and Suggested actions.(4 buttons)

Text Messages

Text messages allow the RBM agent to send plain text content to users. A text message may include:

Up to 2500 characters, excluding buttons
Multilingual content
Text formatting such as bold, italic, underline, bullet points, emojis, and more

Text messages support multilingual text and formatting options.

Rich Cards

Rich cards allows the RBM agent to send multiple units of information in a single message which includes a chunk of related information, media, or suggestions. A Rich Card may comprise of the following:

Title text
Description text
Image/video
A list of suggested replies and suggested actions (maximum 4)

A rich card may contain any or all of the above listed items. However, a card must contain at least an image, video, or title to be valid.

Vertical rich cards display horizontal media at the top of the card.

Horizontal rich cards display vertical media on the left or right side of the card.

Carousels

Carousels are ideal for browsing content or various options. Bunch of Rich Cards are Carousels (2-10 Rich Cards).

Suggested Replies & Actions

You can add up to 4 buttons with 3 categories (Reply, Dialer, and URL). Buttons can be mixture of the categories or same category.

Suggested Replies

Any message sent by the agent should be paired with suggested replies and actions. With a suggested reply, users can respond to your agent in natural ways that it can easily react to.

Suggested Actions

Suggested actions allow an agent to hook into native device actions and provide a tightly integrated experience for the user. When relevant, suggested actions can make calling customer support or finding a location on the map easy, but don't overwhelm users with options.

Media

Use a publicly available hosted URL for any media file you include in an RCS message.

Supported media types

Media type	Supported formats
Images	`image/jpeg`, `image/jpg`, `image/gif`, `image/png`
Videos	`video/h263`, `video/m4v`, `video/mp4`, `video/mpeg`, `video/mpeg4`, `video/webm`
Documents	PDF files are supported

Media file doesn't support youtube link & mp3 files.

Notification Messages

Brand can trigger the messages to the user without template approval Internationally and with approved templates in India.

Types of Notification Messages:

Rich Card
Carousel
Media
Text

Rich Card: Rich cards allows the RBM agent to send multiple units of information in a single message which includes a chunk of related information, media, or suggestions. A Rich Card may comprise of the following:

Title text
Description text
Image/video
A list of suggested replies and suggested actions (maximum 4)

A rich card may contain any or all of the above listed items. However, a card must contain at least an image, video, or title to be valid.

Carousel: Carousels are ideal for browsing content or various options. Bunch of Rich Cards are Carousels (2-10 Rich Cards).

Text: You can use a maximum of 2500 characters to send text messages, excluding buttons.

Media: Publicly available/hosted URL of the file. Supported documents: PDF files are supported. Supported image content types: image/jpeg, image/jpg, image/gif, image/png. Supported video content types: video/h263, video/m4v, video/mp4, video/mpeg, video/mpeg4, video/webm.

Media file doesn't support youtube link & mp3 files.