Create an A/B test to compare campaign variants and identify what works best for your audience.

📘
Before you start
Prepare the following before creating an A/B test:

Decide what you want to test, such as the subject line, sender details, email content, or an existing template.

Prepare the email variants you want to compare.

Select a contact list with enough contacts. The contact list must contain contacts equal to or greater than the number of variants selected.

Create an A/B test

Open Create A/B Test
Access Create A/B Test from the menu.
Set up the campaign
Name the campaign, select the campaign type, and choose the number of variants.

Configure components
Choose what part of the campaign you want to test.

Component option	What it tests	Required details
Subject line testing	Compares subject line performance across variants.	Sender and receiver details.
From / Reply-To testing	Compares sender or reply-to details across variants.	Subject line and email IDs.
Email content assessment	Compares email content performance across variants.	Subject line and email addresses.
Customized cases	Tests variants using existing templates.	Existing templates.

Design test emails
Create the email variants that you want to test.
Select a contact list
Choose a contact list with sufficient contacts. The contact list must contain contacts equal to or greater than the number of variants selected.
Set the test size
Configure the testing scope for the A/B test.
Define success metrics
Establish the winning conditions that determine the best-performing variant.
Specify duration
Set the test timeline and variant priorities.
Review and schedule
Review the A/B test summary and schedule deployment based on your campaign needs.

Before scheduling, confirm the selected variants, contact list, test size, success metrics, duration, and variant priorities.