MM Lite Marketing API

We’re excited to invite you to use the Marketing Messages Lite API (MM Lite API)
starting April 2025.

• What is it:
• The Marketing Messages Lite API on the WhatsApp Business Platform is an
• easy-to-use Marketing Message API that automatically optimizes for deliveries and
• reads, to deliver a higher quality experience for people, and better business
• performance compared to Cloud API. Once you use this API you will see

improvement over time especially if end users use META platforms frequently.

Why Use MM Lite API for:

 ●​ Equal or higher delivery and read rates than Cloud API by ensuring people
    receive messages that are valuable to them
 ●​ Exclusive marketing features not available for MM on Cloud: e.g., Time-to-live
    (TTL), new creative formats
 ●​ Easy-to-transition from Cloud API:
       ➢​ Use existing marketing message templates (same as Cloud API)
       ➢​ Retain existing billing model with category "marketing_lite" in archived
            reports and callbacks
       ➢​ Use RML existing payload and endpoint to send marketing messages
            But with an additional parameter "use_mmlite=true"

• How it works:
• Simply send your marketing messages using Marketing Messages Lite API, and Meta will automatically optimize your messages for deliveries and reads and enable a higher quality experience for people.
• add a new step stating that the client must accept the required request/Terms of Service in their WhatsApp Manager account in order to onboard and use MM Lite. Please refer to the Meta documentation (including the video guide) for the steps on how to accept the TOS.

For partners
If you are a partner onboarding your end businesses, see onboard business customers.
Onboarding business customers
You can instruct your business customers to have someone with full control to the business portfolio to accept the Terms of Service and onboard MM API for WhatsApp through WhatsApp Manager.

Open WhatsApp Manager > Overview.
In the Alerts section, click Accept terms to get started for Marketing Messages API for WhatsApp.
Follow the steps to finish signing MM API for WhatsApp Terms of Service.
Your business customers should be able to start sending messages through MM API for WhatsApp.If you are unable to access your WhatsApp Manager, see find your business portfolio admin.