Introduction about Viber
Viber Business Messaging (VBM) :
Viber business messaging transforms traditional messages into rich, branded conversations—delivered in the customer’s native messaging app to drive engagement and build brand loyalty.
VBM Message Categories
Use promotional messages for business, product, or service-related messages such as promotions, offers, welcome or closing messages, updates, invitations, and recommendations.
Use transactional messages for transaction-related messages such as invoice generation, payment due notifications, and reminders.
Use OTP / Authentication messages to authenticate users with one-time passcodes, usually 4-8 digit alphanumeric codes, during account verification, account recovery, or integrity checks.
Promotional messages restrictions
- A brand can send only 4 promotional messages to the same user per month.
- If the user replies, the brand can send 2 additional messages to that user.
- Promotional messages can be triggered only during business hours: 7 AM to 10 PM.
Transactional and OTP / Authentication messages do not have these promotional messaging restrictions.
VBM Template Types
Use a single rich card to send a focused message with supported rich content in one card.
Use a carousel to display multiple rich cards in one message, allowing users to browse related options or content.
Use a text message to send a simple text-only Viber Business Messaging template.
Updated 7 days ago